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Channel: Brad Petersen, Author at SCG Advertising & PR
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“Normal” Continues To Elude Higher Education

Just when it looked like more and more colleges were finding ways to provide a face-to-face learning experience during the continuing pandemic, West Chester University (right in my backyard) announced...

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Substitute Teacher Shortage Spreads Like COVID

  Whether a school is instructing in-person or online, one thing remains the same — they need an increasing number of substitute teachers from an ever-decreasing talent pool. How prevalent is the...

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It’s Not Whether We Communicate, But How Effectively We Communicate

    It is unlikely anyone would challenge the belief that strong and open communication is essential in building a client-agency relationship. And, if done artfully and regularly, great communication...

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A Report Card on Educational Services Jobs

The nation was waiting in anticipation of great numbers when the Bureau of Labor Statistics released the latest jobs report on Friday, April 2. However, the announcement that total non-farm payroll...

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“I Quit!” Are we in the period of The Great Resignation?

It’s spreading through companies faster than the omicron variant. In fact, according to the Bureau of Labor Statistics, there were a record 4.5 million workers who quit their jobs in November 2021....

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Manufacturing Employment. A short history.

There was a time – actually, spanning many decades – when manufacturing led the growth of the world’s largest economy. Back in 1920 approximately 40% of the jobs in the United States were in...

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So much fanfare over the July Jobs Numbers. Here’s what recruiters need to know.

  It was the first Friday in August. The time slowly inching its way to 8:30 am. It’s only a few agonizing minutes until the jobs number was to be revealed just as it is the first Friday of every...

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JOB MARKET: Where Did Everybody Go?

In this post-pandemic era, recruiters and candidates are playing a more aggressive game of hide and seek. Candidates are more difficult to find due to a variety of market realities. And there is even...

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