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Channel: Brad Petersen, Author at SCG Advertising & PR
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Winner and Still Champion – Employee Referral Programs

Over my 43 years in recruitment communications you can imagine how many new, exciting resources for discovering, attracting and retaining talent have been launched beyond just employee referral...

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5 Reasons 2018 Is Going To Be A Battleground For Talent

If you’re a recruiter, you can already feel it. The demand to fill a growing number of job openings is already here. Complicating things for your recruiting efforts is the fact that job seekers have...

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In 2018, recruiters need to act like marketers. Oh, really?

At the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and...

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April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on...

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Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and...

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Is Your Company’s Message: Either Apply or Go Away?

Most companies open the door only to those who want to apply for a job. If the potential candidate cannot find the right job there is no real alternate to keep the conversation going, so they leave the...

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New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the...

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Employers Need to Broaden Their Recruitment Options

The market for top talent is beginning to tighten once again. Demand is growing. Indeed.com, for example, shows that 8 out of 13 industries are showing an increase in job postings when June 2016 is...

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The Handbook Recruiters Should Not Be Without

Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense...

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“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and...

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Winner and Still Champion – Employee Referral Programs

Over my 43 years in recruitment communications you can imagine how many new, exciting resources for discovering, attracting and retaining talent have been launched beyond just employee referral...

View Article

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Clik here to view.

5 Reasons 2018 Is Going To Be A Battleground For Talent

If you’re a recruiter, you can already feel it. The demand to fill a growing number of job openings is already here. Complicating things for your recruiting efforts is the fact that job seekers have...

View Article

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Here’s Why Recruiting Is A Growing Challenge

The numbers are undeniable. The economy is booming but so is the level of difficulty in finding top talent. Recruiting talent is definitely a growing challenge.  If you look carefully at the data...

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Recruitment Insights – Coronavirus

Industries Affected by Coronavirus The Coronavirus Pandemic has brought an otherwise strong jobs environment across the United States to the brink of potentially massive layoffs. However, it is...

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Recruitment Insights – Coronavirus 4/3/20

April 3, 2020 Job Losses by State Due to the Coronavirus Pandemic the nation has seen the number of jobless claims reach the highest level in our history over the past two weeks. • The 3.28 million...

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Recruitment Insights – Coronavirus 4/13/20

    April 13, 2020 Coronavirus Brings Record Jobless Claims The Coronavirus Pandemic has had an immediate impact on a job market that was at record unemployment lows just two months ago. Nationwide...

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Contact Tracers: The New Normal for Local & State Health Departments

An unprecedented recruitment challenge   They’re not new. In fact, contact tracers helped defeat SARS in 2003-2004, and are used regularly by health departments to combat HIV, measles, H1N1, and even...

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Colleges and Universities Scramble To Minimize Financial Losses

College enrollments have been steady. Then, came the virus.   Our nation’s colleges and universities are suffering deep financial wounds as the COVID-19 pandemic enters its sixth month. The...

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Diversity has taken on a whole new urgency. Are you ready?

    A remote workforce. Mass layoffs. Thousands of furloughs. The Covid-19 Pandemic created unforeseen challenges for Human Resources professionals. Then, the George Floyd tragedy changed everything....

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Eliminate Your Greatest Barrier To Successful Diversity Recruiting

A survey of 250 full-time talent acquisition or recruitment professionals by Yello.co found that the top reason for not meeting the challenges of diversity recruiting was a “lack of time and resources...

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