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Channel: Brad Petersen, Author at SCG Advertising & PR
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5 More Things About Hiring Veterans

Hiring our heroes is undoubtedly a hot topic among recruiters. As a nation, we are making a concerted effort to assimilate our military personnel back into the workforce after so bravely serving our...

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Unemployment rates are all about “U”

It happens for first Friday of every month. The much awaited jobs report is released. On December 7th we heard that unemployment for November had hit a four year low — at 7.7% – while 148,000 new jobs...

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My Employee Referral Program Isn’t Working

We hear that enough that one would think these programs just aren’t worth it. But nothing could be further from the truth. In fact, it is cited as the number one external source of hire for the last...

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6 Reasons You Need a Boomerang Recruitment Program

As a recruiter, you know that developing the most effective, productive recruitment program year after year is challenging. The last decade has seen rapid changes in the employment marketplace,...

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5 “Must-Haves” For Your Recruitment Strategy

Over time not only has media usage dramatically changed the options for recruitment advertisers, but the menu from which to select these options is longer than a South Philly diner’s.  That makes the...

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3 Insights into Recruiting for 2015

In surveying over 400 U.S. decision makers and 4000 globally, LinkedIn has uncovered some interesting insights with their 2015 U.S. Recruiting Trends report. However, the point that caught my attention...

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The Competition For Talent Is Heating Up

  In 2015, recruiters are going to find that available talent is in much shorter supply. No doubt it is a function of the improving economy.  Just look at these numbers: Unemployment has fallen from...

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April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on...

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Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and...

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Is Your Company’s Message: Either Apply or Go Away?

Most companies open the door only to those who want to apply for a job. If the potential candidate cannot find the right job there is no real alternate to keep the conversation going, so they leave the...

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New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the...

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Employers Need to Broaden Their Recruitment Options

The market for top talent is beginning to tighten once again. Demand is growing. Indeed.com, for example, shows that 8 out of 13 industries are showing an increase in job postings when June 2016 is...

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The Handbook Recruiters Should Not Be Without

Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense...

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Clik here to view.

April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on...

View Article

Image may be NSFW.
Clik here to view.

Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and...

View Article


Image may be NSFW.
Clik here to view.

Is Your Company’s Message: Either Apply or Go Away?

Most companies open the door only to those who want to apply for a job. If the potential candidate cannot find the right job there is no real alternate to keep the conversation going, so they leave the...

View Article

Image may be NSFW.
Clik here to view.

New Evidence in Favor of Employer Branding

There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition.  Those who became experts in this relatively unexplored subject were definitely on the...

View Article


Image may be NSFW.
Clik here to view.

Employers Need to Broaden Their Recruitment Options

The market for top talent is beginning to tighten once again. Demand is growing. Indeed.com, for example, shows that 8 out of 13 industries are showing an increase in job postings when June 2016 is...

View Article

Image may be NSFW.
Clik here to view.

The Handbook Recruiters Should Not Be Without

Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense...

View Article

Image may be NSFW.
Clik here to view.

“Help, I’m drowning in employment statistics.”

Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and...

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